A strong grasp and personal interest in how our subconscious drives behavior informs my work creating and operationalizing emotionally resonant brand voices. You can learn more about my training and experience here.
I also work/volunteer as a narrative consultant for film, NLP practitioner and writing mentor. Creatively, I practice method writing, and am working on my first book.
You can reach me at melissalane@me.com
Kind Words
“Melissa has a great ability to push teams to make campaigns smarter. She is a collaborator when projects get stuck, and flexible when business needs are prioritized over storytelling."
"Melissa is a strategic partner that loves diving into data and gets inspired by the possibilities presented."
“Her innate passion and understanding of the creative world allows her to partner with visual creatives and create incredible work.”
“Melissa has an uncanny ability to articulate that sweet spot where campaign objectives and consumer insights intersect."
“Melissa is always willing to creatively collaborate, bringing to life our brand voice in a relevant and localised way. She listens, collaborates and finds solutions, never blockers."
“She has the unique ability to identify multiple ways to make a brand or product stand out while remaining relevant to its core audience.”
"Melissa hired me as a writer at Sephora, and was a wonderful mentor."
"Above all, she is trustworthy, authentic and supportive to others, whether acting as their manager, peer or employee."
