Writer.

Creative director.

Vintage magazine peruser.



About me

I started my career in journalism & documentaries, before cutting my teeth in copywriting & concepting at Chicago ad agencies. A gig in qualitative consumer research turned me onto the psychology of the subconscious and the art of branding. I’ve worked on the brand side ever since.

Fun facts

I once ghostwrote a letter of recommendation from Moby. I got through the 2008 financial crisis by writing obituaries. My first print feature was about a Chinese gang in Oakland that produced some of the best hair stylists of the 1970s.

Want to know more?

Selected Works.

Vertical and industry-specific portfolios available upon request.

01

Tatcha

02

Sephora

03

Sunchips

04

lululemon

05

Kate Somerville

06

Olaplex

07

Nells Nelson

08

OddFellows Ice Cream